Established in 2025

about The Sell Well

Creating personal brands that sell

what we stand for

We Believe Every Personal Brand Deserves a sales system that actually works.

Most service providers are stuck in a cycle: posting consistently, getting engagement, and yet still wondering why the sales aren't coming. We built The Sell Well to solve that specific problem. 

We don't believe in content for the sake of content. Every strategy, every funnel, and piece of content we build is designed around one question: will this make our client money?

Because that's what you are actually here for - a business that grows, earns, and keeps working when you are not online.

Hi, I'm Daria Astanaeva

Meet the Founder

xoxo, Daria

I didn't start as an agency founder. I started as someone who was deeply immersed in the world of social media - working in influencer marketing, running my own influencer marketing consulting business, and managing a talent agency for lifestyle creators. I spent years in the industry watching how brands and personalities showed up online.

And then I became the cautionary tale.

I was consistent with my content, but I had no idea what I was actually selling. So I poured everything into building an offer (and invested over $15,000 developing it!) and got three sales, barely hitting the $1,000 revenue mark. I had the content, I had the audience, but the sales funnel underneath all of it was completely broken.

That experience forced me to pull everything apart and understand what was actually missing. And as you guessed it, it wasn't posting more Instagram Reels, getting better camera, or getting better with my aesthetics. It was the offer - how it was positioned, how it was priced, how it was talked about, and who I was selling to. It was also the funnel (or in that case, the lack of thereof). And yes, it was the content - but not the content that got eyeballs, but the one that was connecting to something people can actually buy.

Once I rebuilt my own system, I launched another offer that brought me $20,000 with 3,000 followers in one launch. And then I started doing this for clients.

I've now worked with 300+ service providers and personal brands - coaching them 1:1, running group programs, and building done-for-you systems through The Sell Well. I've helped clients with less than 2,000 followers scale to consistent $10,000+ months. Not by gaming the algorithm, but by fixing the foundation. 

In 2026, I won the BC Business 30 Under 30 Award and was featured in Yahoo Finance, Curious Creator, She & Success Magazine and Under 30 CEO. But honestly, what I am most proud of is that the clients who come to us stuck leave with a system that actually sells. 

That's what The Sell Well is built on. And that's why it works.

the system behind every sell well client

offer first, always.

Before we write a caption or film an Instagram Reel, we make sure what you are selling is positioned to actually sell.

A weak offer with great content still won't convert. We fix the foundation before we build on top of it.

the system behind every sell well client

Content that has one job:
to sell.

Every Instagram Reel, caption, and story we create is built backward from your offer. We are not chasing trends or optimizing for likes. We are building content that moves people from followers to loyal clients, step by step.

the system behind every sell well client

The Sell well sales system

The funnel, the automation, the email sequence - we build the infrastructure that keeps working after the content goes out. So your Instagram isn't just a platform you post on. It is a well-oiled sales machine that runs for you.

Let's Break it

Down

300+

clients served

$200K+

in client sales generated

$10K+

months with under 10k followers

30U30

BC business magazine 2026

"Daria and the sell well team are absolutely incredible!"

They helped me set up my entire marketing funnel, including a freebie and an email sequence - and honestly, I couldn't be happier with the results! 

From just one short conversation, it felt like she immediately understood exactly what I wanted and how I wanted it. She applied her knowledge and experience so effectively that we didn't need to make any revisions. It was like she got inside my head and delivered something that was not only spot on but also a thousand times better than I imagined.

I truly can't recommend her and her agency enough. If you are looking to take your business and your socials to the next level - run, don't walk! 


- Kate Telek, Content Creator

when the system actually works

"Best Decision Ever!"

Working with Daria has been one of the best decisions I’ve made for my personal brand. She came highly recommended, and from the moment we connected, I knew I was in expert hands. As a former agency owner, I have high standards when it comes to marketing and branding, and Daria exceeded them.

She supported everything from content strategy and email marketing to funnel building and audience targeting. She gave me tools and tactics, but also helped me develop a mindset that allowed me to show up with more authenticity and purpose. 

What makes Daria truly special is not just her brilliance and skill. It’s her heart. She genuinely cares about her clients, their success, and their growth. She’s as strategic as she is sincere, and working with her feels like having a true partner in your corner. I can’t recommend her enough

- Tara Osipoff, CEO & Podcast Host

Kind words

"If you are looking to Uplevel your content and strategy, Daria and the SW team are it."

Daria is an absolute gem! Not only is she insanely talented when it comes to Instagram, content creation, and marketing, but she’s also just so much fun to work with. I’ve been incredibly impressed with her and the Sell Well Agency team. They’re talented, creative, and genuinely care about bringing your vision to life.

I came to Daria with some pretty vague content ideas, and she totally ran with them. She helped me shape the direction, created fully edited, ready-to-post reels, and even shared fresh content ideas I could run with on my own.

Working with her felt easy, collaborative, and actually fun. If you’re looking to uplevel your content and strategy while working with someone who just gets it, Daria and the Sell Well team are it. 

- Danielle Wiebe, CEO Bloom Business Collective

Kind words

"it felt like i was doing something i love and at the same time having fun with my badass bestie"

This wasn’t my first time hiring Daria to help with my social media, and once again, the results were fantastic.

Daria and her team are always well-prepared, great at understanding my vision, and most importantly, true experts at what they do.

I’ve been consistently impressed and will absolutely reach out again for future content or personal branding support!

- Kristina, Personal Stylist & Fashion Content Creator

Kind words

"Thank you, The sell well team!"

I had such a great time working with you and that says a lot because I really don’t like being in front of the camera!

You made me feel so comfortable, and your direction was super helpful.

I was so nervous about filming, especially in different locations, but I am honestly amazed at how much content we managed to shoot in just a couple of hours.

- Tatiana Terentyeva, Founder of  Indulge Design Co

Kind words

"Daria is the best and went above and beyond for me. I highly recommend her and her team!!!!"

All of the reels The Sell Well agency made me are so amazing! Everyone wants to know how I’m making these awesome videos and they’re attracting so many new eyes on my content.


- Jillian Minter, Business & Money Mindset Coach

Kind words

If you are ready to  stop posting more and start selling - this is for you.

We only take clients we know we can get results for.

If you are a service provider, a coach, or a personal brand ready to build the system that turns your Instagram into consistent revenue - we'd love to hear from you.