Funnel Set Up
for kate telek
lead generation
About the Project
How we helped Kate transform her long-form guide into a conversion-optimized funnel for her $79 masterclass
Kate is a mobile videographer and content creator with over 1M followers across platforms. While she had incredible video expertise and a high-value $79 masterclass, her original freebie — a 200+ page guide — was overwhelming for new leads and wasn’t converting as well as it could.
She needed a more strategic, user-friendly funnel that turned followers into paying students, without watering down her expertise.
That’s where we came in.
- Funnel Strategy: Audited Kate’s original guide and offer to design a simpler, more effective lead-to-sale journey.
- Lead Magnet Rewrite: Transformed a 200+ page guide into a high-converting 10-step quickstart guide focused on dream results.
- Conversion-Focused Copy: Wrote all copy for the new lead magnet, preserving Kate’s approachable tone while highlighting her authority.
- Email Nurture Sequence: Created a 3-part email funnel that built trust, tackled objections, and guided leads to her $79 masterclass.
- Strategic Positioning: Connected pain points to Kate’s paid offer with messaging that felt aligned, not pushy.
What We Worked On:
Why This Worked
This project wasn’t just about writing — it was about translating Kate’s technical brilliance into a clear customer journey that sells. By simplifying the entry point and clarifying the next step, we built a funnel that delivers results and feels aligned with her brand.
- A polished, easy-to-consume lead magnet
- Clear messaging inside the lead magnet, landing pages and emails that connects leads' pain points to paid solutions
- An evergreen funnel she can now plug into paid ads and organic content
How We Helped
"They Set up My Entire Marketing Funnel!"
From a freebie to an email sequence, and I honestly coulsn't be happier with the results. From just one short conversation, it felt like she immediately understood exactly what I wanted and how I wanted it. She applied her knowledge and her experience so effectively that we didn't even need to make any revisions. It was like she got inside my head and delivered something that was not only so spot on, but a thousand times better than I imagined.
@kate.telek
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